Search Engine
Optimisation

SEO is an amazing way to attract new clients, boost your brand image, and build trust and credibility. There is a perceived authenticity and trust factor when a potential customer finds who they are looking for at the top of Google.

Red Giraffe can help you build your organic rankings and attract new customers, day and night.

As opposed to black hat SEO, which utilises shady techniques such as keyword stuffing and buying backlinks, white hat SEO is the art of optimising your website inline with Google’s best practices.

Sure, your results may take a little longer to kick in than using the black hat stuff, but at least you’re safe in the knowledge you won’t get blacklisted by Google!

Technical SEO is all the wonderful, geeky stuff that goes on behind the scenes in order to improve the accessibility of your website for crawling and indexing. This covers everything from page speed and sitemaps to internal linking and schema markup.

Comparing SEO agencies is not like comparing apples with apples. An SEO agency is like an olympic personal trainer; each agency is effectively competing to see who can create the best optimised website to win in the race and rank the highest. The more work you do and the better you do it, the more likely your website is to succeed and rank higher than your competitors. 

We believe each agency charges what they feel their services are worth. If some charge less than us, then ask yourself why do they consider their services worth less, and what corners are they cutting? 

Red Giraffe’s SEO specialists have a wealth of experience optimising websites to rank well in Google; we know what works and what doesn’t!  We’re focussed on one thing – getting you an awesome return on investment! Google’s algorithms change all the time – what you knew about SEO last year may be obsolete today. Let us keep up with the changes so you don’t have to.  

Red Giraffe will send you monthly reports which break down your results. Our reports are designed to be as easy to understand as possible, and show you what we’ve been doing, what ROI you’re getting, and what our plans are moving forward. 

SEO, or search engine optimisation, is the art of improving a website’s organic search engine rankings. PPC involves creating a sponsored ad, which then charges you each time someone clicks on your advert. Which one is better depends on what you’d like to achieve. PPC is typically faster and offers quick results, whereas SEO offers long term domain authority and is seen as a medium to long term marketing solution. 

Many companies choose to do both sitmultantiouslty, in order to maximise reach and attract larger audiences. 

The honest answer is that SEO works brilliantly for some businesses, and not at all for others. 

Here at Red Giraffe, we’re results-driven, and won’t take on any new SEO clients unless we’re highly confident we can get both good Google results and an effective ROI for our clients. If you’re considering SEO and would like to schedule in a coffee chat to see if SEO can work for you, then feel free to contact our friendly team for a consultation.

To learn more about whether or not SEO is right for your business, check out our article here.